Scent is our most primitive sense. As such, it is the most emotional, and generates the most hardwired reaction to any experience. It is our first experience of the world, why we are attracted to certain people, and defines interaction in a way we can rarely wordify.
Located in the most trendy area of NYC, the Sephora Sensorium cannot be missed, as it explores this phenomena in a way not seen before.
As you enter the scent bar at the end of the exhibit, you can sniff and record your impression. We recommend that you do not read the words that describe the scent before you record your reaction, as that will influence you. Also, take a perspective going into the process as it makes it even more interesting. In our experience, we found the scents mostly did not fit the words.
Notice the similar, and dissimilar reactions, and the strength of them. Certain scents can send people fleeing, bring them in, make them curious, or create a completely wrong impression, or generate such a strong emotion that rational thought is impossible.