I will try to get to all questions as soon as I can. This is a very small company (basically there is me, and my husband when I can talk him into it; and my “test subjects” - I do not test on animals, only my teenagers and friends). So I am probably making product when you send your question in, using it, or sleeping. :)
Question from a vegan who will eat vegan cupcakes but hates salad (thankfully she has a green smoothie every morning!)
Q: I understand organic, because of the pesticides, but not “unprocessed”. Why is that important?
A: Yeah, pesticides are just ewww…Well, this could get a little sciencey here. Lipid Peroxide is one reason, but I digress to the molecular level. In a nutshell, if an organic oil is bleached, deodorized, and frappe’d (my term for the weirdness they do to nice, natural ingredients) it is technically still organic, but the structure of the oil has been altered to the point where, it is really something else on a qualitative level. Many of the ingredients that make it beneficial are destroyed in this process, and some pretty wild free radicals can be created, lipid peroxide being one. The long and short of it is, the good stuff is there when it is closest to its natural form.
A question from a woman in Florida in the summer who has no air conditioning:
Q: Why is the product more “liquidy” in a hot room?
A: Coconut Oil is solid until 76 degrees, that is why it becomes softer as you take it out of the jar (it melts when you touch it, just like the person you love! How cool is that!)
What this means, is if your bathroom gets really hot, and the product liquefies then cools again, it may be a bit “firmer” in the jar, of course it softens pretty fast when you touch it (that “melt” again!). There is no issue here, the product can get warmer (up to about 95 degrees) and cooler and it will not affect the efficacy.
Question from a mom with 5 year old triplets (so cute, but someone needs to treat her to a massage!)
Q: Why is there a caution on the label to keep away from kids?
A: This is simple, because they will eat it all! It tastes absolutely great, is very sweet, and has very good, high quality ingredients - the chocolate hug has the finest chocolate in it – need I say more?
This product contains all food grade ingredients for a reason, because it is meant to be in harmony with nature and your body. At the same time, it is not healthy for kids to eat so much sugar, and the formulation is optimized for skin, not cute little tummies!
From a Diva in LA who shall remain nameless
Q: Why are "food grade" ingredients so important to you?
A: Well, unlike the food industry, there are no legal standards for organic or natural personal care products sold in the United States. This means that companies can, and often do, use these terms as marketing gimmicks. This happens a-l-o-t. Even top-selling brands in the natural products sector have been found to contain 1,4-dioxane a synthetic chemical carcinogen.
I really want people to know what they are getting with luvume, because, well, it is luvume to do it that way!
The products I use are organic by food standards, where there are actually, like, standards. One example is USDA, my fav, which have the more reliable standards for certification.
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